SHIFAYA is committed to protecting the privacy, confidentiality, and security of personal information entrusted to us. This Privacy Policy explains how SHIFAYA collects, uses, stores, transfers, shares, protects, and otherwise processes personal information in connection with our educational services, mentoring programmes, admissions support services, digital learning platforms, and related activities.
Last Updated: June 2026
SHIFAYA recognises the importance of privacy and is committed to processing personal information in a lawful, fair, transparent, and secure manner. This Privacy Policy applies to all individuals who access our website, create an account, participate in educational programmes, engage with tutors or mentors, request admissions guidance, communicate with SHIFAYA, or otherwise interact with our services.
By accessing or using SHIFAYA services, you acknowledge that your personal information may be processed in accordance with this Privacy Policy.
SHIFAYA FZC is an educational technology and healthcare education platform established in the United Arab Emirates.
SHIFAYA provides academic tutoring, healthcare pathway mentoring, admissions support, educational resources, learning technologies, and related educational services. SHIFAYA is not a university, healthcare provider, licensing authority, regulatory body, immigration consultancy, or legal advisory service.
SHIFAYA may collect personal information that users voluntarily provide during registration, bookings, consultations, educational assessments, mentoring activities, admissions support activities, communications, surveys, feedback submissions, and other interactions with our services.
Such information may include personal identifiers, contact details, educational records, academic achievements, examination results, predicted grades, learning objectives, university application information, payment information, account credentials, communication records, and other information reasonably required to provide educational services.
SHIFAYA may additionally collect technical information including IP addresses, browser information, device information, operating system information, website interactions, usage analytics, session activity, and security-related logs generated through the use of our platform.
SHIFAYA does not store complete payment card information and relies on authorised payment service providers for payment processing.
Personal information may be collected directly from students, parents, guardians, tutors, mentors, educational institutions, authorised representatives, educational partners, and service providers.
Information may also be collected automatically through cookies, analytics technologies, server logs, platform monitoring tools, communication systems, and security technologies used to operate and protect SHIFAYA services.
Where information is obtained from third parties, SHIFAYA will process such information only where there is a lawful basis for doing so.
SHIFAYA processes personal information for the purpose of delivering educational services, managing accounts, facilitating tutoring and mentoring sessions, providing admissions guidance, developing personalised learning pathways, monitoring educational progress, improving learning outcomes, processing payments, communicating with users, maintaining records, safeguarding users, protecting platform security, preventing fraud, conducting internal analytics, improving platform functionality, complying with legal obligations, enforcing contractual rights, and protecting the legitimate interests of SHIFAYA.
SHIFAYA shall not process personal information for purposes that are materially incompatible with the purposes described in this Privacy Policy unless otherwise permitted by law.
Personal information is processed on the basis that such processing is necessary for the provision of requested services, the performance of contractual obligations, compliance with legal requirements, protection of legitimate interests, safeguarding of users, protection of SHIFAYA's business operations, or the consent of the individual where consent is required by applicable law.
Where educational services are provided to individuals under the age of eighteen years, SHIFAYA may collect and process information relating to both the student and the student's parent or legal guardian.
Parents and guardians may be required to provide consent, manage accounts, authorise services, receive educational updates, and communicate with SHIFAYA regarding educational matters.
By enrolling a minor in SHIFAYA services, the parent or legal guardian confirms that they possess the legal authority necessary to provide consent on behalf of the student.
SHIFAYA may create, maintain, store, and process educational records generated during the provision of services. Such records may include attendance records, learning plans, tutoring notes, mentoring notes, assessments, academic progress reports, admissions support records, feedback, and educational recommendations.
These records are maintained for quality assurance, educational continuity, safeguarding, compliance, dispute resolution, service improvement, and the effective delivery of educational services.
SHIFAYA may utilise artificial intelligence, machine learning systems, educational analytics, automation technologies, and algorithmic recommendation systems to personalise learning experiences, recommend educational content, identify learning needs, improve platform functionality, enhance user engagement, and support educational decision-making.
Any recommendations, predictions, learning pathways, educational insights, or suggested actions generated by such technologies are intended solely as educational support tools and must not be interpreted as professional academic, legal, medical, healthcare, immigration, licensing, regulatory, employment, or admissions advice.
All significant educational decisions remain subject to human review and user discretion.
As SHIFAYA serves users internationally, personal information may be processed, accessed, transferred, stored, or maintained outside the user's country of residence.
By using SHIFAYA services, users acknowledge and consent to the international transfer of information where such transfers are necessary for the delivery of services, operation of technology infrastructure, provision of support, administration of accounts, or management of educational programmes.
SHIFAYA retains personal information only for as long as reasonably necessary to provide services, maintain educational records, comply with legal obligations, protect legal rights, resolve disputes, prevent fraud, conduct audits, enforce agreements, maintain historical educational records, or otherwise protect the legitimate interests of SHIFAYA.
Where retention is no longer necessary, information may be securely deleted, anonymised, archived, aggregated, or otherwise disposed of in accordance with applicable legal and operational requirements.
SHIFAYA implements commercially reasonable technical, organisational, administrative, and physical safeguards designed to protect personal information from unauthorised access, misuse, alteration, disclosure, loss, destruction, or theft.
Notwithstanding these measures, no technology platform, communication network, cloud service, storage system, or internet transmission can guarantee absolute security. Accordingly, SHIFAYA disclaims any representation that personal information will remain completely secure under all circumstances.
Subject to applicable laws, users may request access to personal information, correction of inaccurate information, deletion of personal information, restriction of processing activities, withdrawal of consent where applicable, objection to certain processing activities, or access to information concerning the processing of their personal information.
SHIFAYA reserves the right to verify identity before responding to any request and may refuse requests where permitted by law.
SHIFAYA provides educational services to students of various age groups. SHIFAYA does not knowingly collect personal information from minors in violation of applicable laws and reserves the right to require parental verification, consent, or additional documentation before providing services to minors.
SHIFAYA may integrate or rely upon third-party services, platforms, software providers, communication systems, payment providers, educational technologies, analytics providers, and cloud infrastructure providers.
SHIFAYA shall not be responsible for the privacy practices, policies, security measures, actions, omissions, or conduct of third-party providers and encourages users to review the privacy policies of such providers independently.
SHIFAYA reserves the right to amend, modify, update, replace, or revise this Privacy Policy at any time. Any updated version shall become effective upon publication on the SHIFAYA website unless otherwise specified.
Continued use of SHIFAYA services following publication of an updated Privacy Policy constitutes acceptance of the revised terms.